Designing for diversity: Inclusive product experiences

Designing for diversity: Inclusive product experiences

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Sam Gale

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Taking a senior role is usually framed as progression — a step up in scope, influence, and impact. And on the surface, that’s exactly what it is.

What problem am I actually being hired to solve?

Taking a senior role often feels like a natural step forward — more scope, more ownership, more influence. But most people don’t struggle because they’re underqualified; they struggle because they walk into the wrong context. And that usually comes down to not fully understanding why the role exists in the first place. Strip away the job description and look at the underlying need: are you here to scale something that’s already working, or to fix something that’s quietly broken? Are you expected to bring clarity, or to operate inside ambiguity? If different people give you different answers, that’s not noise — that’s the job.


How is success really defined here?

At a senior level, ambiguity around success isn’t empowering — it’s dangerous. If expectations aren’t clearly defined, they tend to become subjective, and subjective evaluation is hard to win. You’re trying to understand whether success is grounded in outcomes or shaped by perception, whether it’s stable or constantly shifting.

A simple way to test this:


  • What does success look like at 3, 6, 12 months?

  • How was the previous person actually evaluated?

If the answers feel vague or inconsistent, you’ll likely be operating in that same ambiguity.

“Most agencies measure success by the placement. I measure it by what the business becomes capable of six months later. That's a different job. It requires a different kind of partner.”

Sam Gale

Owner & CEO of Gale & Co.

What will actually be hard about this role?

Most companies are great at selling the upside — growth, impact, opportunity. Much fewer are honest about what makes the role difficult. But that difficulty is the role. It might be misaligned stakeholders, a resistant culture, or slow decision-making — none of which are inherently bad, as long as they’re acknowledged. When they’re not, you usually end up discovering them yourself, under pressure, when expectations are already high.


How is success really defined here?

Senior roles often come with full accountability, but partial control. You might be expected to drive change without having the authority to make key decisions, shape the team, or challenge leadership direction. That gap is where frustration builds. You don’t necessarily need full control — but you do need clarity on whether you’re operating through ownership or influence. Confusing the two is where things start to break down.


A senior role won’t fix a broken system — it will expose it faster. The higher you go, the more your success depends on context, not just capability. Asking better questions upfront won’t guarantee the perfect role, but it will help you avoid the wrong one.

[LET’S TALK]

No strings attached.

Tell us a bit about where you are and what you're looking for. No forms, no hoops. Just a proper conversation.

[LET’S TALK]

No strings attached.

Tell us a bit about where you are and what you're looking for. No forms, no hoops. Just a proper conversation.

[LET’S TALK]

No strings attached.

Tell us a bit about where you are and what you're looking for. No forms, no hoops. Just a proper conversation.

[LET’S TALK]

No strings attached.

Tell us a bit about where you are and what you're looking for. No forms, no hoops. Just a proper conversation.